The Top 10 Reasons to Advertise in POST

10. POST IS FOR KEEPS
Most magazines get recycled with the pizza boxes. POST readers are loyal. They save every issue. They collect them on their coffee tables. They line them up on their bookshelves. And they show them to family and friends. That means your ad gets viewed over and over again.

9. WE ARE WHERE YOUR CUSTOMERS ARE
POST is sold in the most convenient places possible: Every single Wegmans, every single Barnes & Noble, Hart’s Local Grocers, Abundance Co-op and Lori’s Natural Foods. These are our partners. We love them. They love us.

8. WE SELL OUT (PROUDLY)
The stores who carry POST all say the same thing: They sell more of POST than any other local magazine. In fact, POST consistently sells out every single Rochester-area Wegmans and Barnes & Noble.

7. YOU’LL LOOK REALLY GOOD ON PAPER
Hold POST in your hands. Our paper is heavier. Our format is larger. We invest in the quality of our printed product, and it shows. This means your ad looks like a million, feels like a million, and is that much more impactful to the reader.

6. OUR CONTENT IS THE REAL DEAL
If you want to experience some of the best writing, photography, illustration, and design in town, open POST. Our magazine has attracted the best of the best in Rochester— dedicated, hard-working, and talented folks whose award-winning work has also appeared in The New York Times, The Wall Street Journal, The Boston Globe, Vogue, and Conde Nast Traveler.

5. IT’S A SLOW READ
POST readers tell us they savor every page of the magazine. Many have sent us Instagrams of their “Sunday reading”: The New York Times, POST (and a cup of coffee). Because it’s a slow read, your ad is appreciated. It’s not read in a hurry on a smart phone. It’s read while someone is completely relaxed and, very likely, in a wonderful mood because downtime has begun.

4. OUR STORIES MATTER
At the heart of every POST story is a human being. We don’t care about surface. We care about what’s in people’s hearts. What motivates them, makes them hurt, makes them smile, makes them do what they do to make the world a better place. If people want fast news, they can read the daily paper. Our stories are meant to evoke feeling, inspire change, and shift the way you think.

3. YOU’LL BE PART OF THE REVIVAL
POST magazine was born as a way to represent a more diverse Rochester, post-Kodak, post-our reliance on manufacturing, to a more diverse work force of small businesses and individuals doing what they do best—whether its metal sculpture, culinary arts, writing or research. So when you advertise with us, you send the message: I believe in Rochester.

2. YOUR AD WILL BE TRUSTED
Sure, you have a multitude of options when it comes to advertising your business. But consider this: A study done by Simmons Multi-Media Engagement showed that magazines score higher and are viewed as being more “trustworthy” when compared to advertisements on television or online.

1. THIS IS ROCHESTER
Every single person on the staff of POST either grew up in Rochester or went to school here—and stayed. And we all have one thing in common: We live and breathe this place! We love it! But we’re not here to tell you what’s happening around town (other publications are doing a great job of that). We’re here to uncover the amazing people who make Rochester what it is— the researchers, artists, chefs, renegades, leaders, and givers— and the inspiring work they do on a daily basis. If someone is doing work driven by their soul, you’ll find them in POST.

DO YOU HAVE QUESTIONS?
Need to know a bit more? Want to schedule a meeting to figure out your marketing and advertising needs? Contact Katie Wilson, Director of Advertising Sales, by phone (585.329.1698) or email (katie@postrochester.com). Katie and her team of marketing whizzes are happy to help.

POST Media Kit

Download our media kit, rates, and production details here: 2017 Media Kit