When POST started five years ago, I was against it. Starting a business is hard enough but when that business is in a dying segment such as print, the endeavor seemed in every way doomed.
My concerns about revenue, circulation, distribution, etc. would soon be overshadowed, however, by the excitement, fulfillment, fascination, and meaning this business would bring. Oh how I have loved it so, so much!
The outstanding group of creatives behind the magazine wanted to make something original, with content that was reflective of this evolving city and economy, POST-Kodak, POST-Xerox, etc. It was a magazine that would use a documentary format to capture locals in the throes of this renaissance, making a living doing what they love.
We also focused on the new major players in Rochester: Rochester’s universities. POST highlighted the research, insights, and expertise of local researchers and professors here. We didn’t want to pretend it was all a bed of roses though. Rochester has as many problems as it does opportunities. The city struggles with poverty, violence, addiction and other major issues. We examined some of the systems behind these issues and the outstanding humans steering Rochester through them.
We didn’t make money on POST, which we expected going into this business. What we didn’t expect was the advantages that would extend to us. By just scraping by from issue to issue—never knowing which would be our last—we were forced to make careful, inspired use of the space we had. The advertisers who supported us (Oh my God, thank you!), the extraordinary sources who lent us their expertise, and the staffers who shared their talent, made it possible.
POST wanted to get up close and personal—to get in people’s minds, their studios, homes, and businesses—to share their experiences, relationships, their life lessons, their disappointments, and revelations. Many of our covers tried to reflect this with extreme close up shots to share this sense of intimacy and give readers a closer look at the human fabric of Rochester. We are so thankful to the Rochesterians who trusted us enough to expose their vulnerabilities, to make us all feel less alone and more connected.
That’s what we wanted to do from the beginning: to connect people, and to that end, I think POST has done a lot. While POST will suspend publication after our summer edition, we hope that the connections POST helped make will endure and continue to evolve.
I have learned so much in these five years. Covering Rochester and its people has kept me riveted: I loved every minute. I feel exceedingly privileged to have lived this dream for five years and shared it with so many exceptional people. I am sad, so, so sad to see it end, but encouraged by the great people fueling this underdog of a city.
POST staffers, advertisers, and sources, thank you for helping us combine what we all do best for reasons greater than our little selves. This is the new Rochester, and we are so honored and moved to have helped document its exciting evolution. We love you, Rochester. Keep at it!
Mary Stone, Staff Writer